Hau Hua Hua: Practicing Hard To Win The Market

Over the past few days, the new exhibition hall of Ke Qiao Hao Hua Hua Textile Design Co., Ltd. is always a lively scene. The anchors broadcast the new fabrics to three or four mobile phones every day, switching freely in fluent English and standard Mandarin.

Live broadcast like this will last more than 10 hours a day. The company's general manager revived told reporters that every year in March and April is the company's summer flower pattern on the new season, "I will invite customers from all over the world to attend the summer new product exhibition every year. This year, affected by the new crown pneumonia epidemic, the live show can only be postponed." As a result, waking up began to lay out the layout line. The high salary invited a professional flower type fabric recommendation teacher, to broadcast live in Chinese and English, to win the market. At present, 600 thousand fans have been accumulated online, she said, taking into account the problem of jet lag in different countries, there will be 24 hours of live broadcast in the late stage.

In addition to cross-border cross time difference live broadcast, "Hao Hua Hua's creative space" has also seized market opportunities and headed upward. Registration of 5 days, on-line 4 content, and 17 thousand of fans. On the two day, the voice was also successfully "white". This is also the first company in the textile industry to shake its voice.

With strong fabric development and flower design ability, the company has developed into a full industry chain textile company integrating R & D, production and brand management. In April, there were four new plates, and three hundred or four hundred original flower styles continued to flow to the market every year. The first line of clothing brands such as "met", "Lan Zi" and "exceptions" came to order.

An endless stream of new products can not be separated from the excellent design team. "Haowi Hua Hua" has a professional designer team from design to finished product seamless docking, including 10 flower designers, 3 fabric developers, and waking up. I have both flower design and costume design, providing fabric design and customization for first-line clothing brands, private customized and fast fashion brands at home and abroad. Because of the rich color pattern and the high demand for color reduction, the company designers often make flower samples and send them to the factory.

In the textile industry, the cloud mode breaks through the restrictions of fashion and geography, and covers a larger consumer group. Traffic exposure is a hidden opportunity and challenge under the new mode. "Hau Hua Hua" uses the live broadcast to expand the market, practicing hard work like "step fish" and waiting for opportunities. "From the time axis of market development, Keqiao is gradually upgrading from the textile industry to a fashion industry, and the fundamentals of the industry have not changed for a long time. In such a very special period of epidemic situation, fashion enterprises should take the opportunity to improve their internal capabilities, enhance their resilience and risk tolerance capabilities, and make arrangements for the future, waiting for opportunities to rise again." Waken up firmly.