Who Will Become The Winner Of The Sponsorship Debate In The Premier League?

According to the world clothing and shoe net, new Premier League families have welcomed the two new members of Brandon and Huddersfield in the new season.

The number of brands decreased from 10 last season to 8 - the two disappeared.

In Canada, Dryworld ended its honeymoon with Waterford, while the latter turned to Adidas. The British brand JD Sports also terminated the two-year cooperation with Bournemouth, and the cherry's new gold owner was also from the local UMBRO.

Among the 8 sports brands,

It can be called the biggest winner in the competition.

In the new season, the German brand sponsors 5 Premier League clubs, including Arsenal, Burnley, Leicester, Newcastle Union and Huddersfield, representing 1/4 of the league.

Nike followed closely with 4 signing teams, including Chelsea and Spurs, who won the League Championship last season, and the two teams began working with Nike from this season.

In addition, Chelsea's predecessor, Kim Adidas, joined UMBRO in the third place with 3 signing teams.

Distribution of Premier League Jersey brand in the new season

Despite the cancellation of the contract with Chelsea last year, Adidas and Manchester United's 75 million pounds per year can still overlook the Premier League.

In contrast, Chelsea and Nike's new covenant of 60 million pounds a year is slightly inferior to the Red Devils, but this is still far ahead of the third place Arsenal, Puma offers 30 million pounds of sponsorship to the Gunners annually.

Chelsea, who signed a contract with Nike last year, did not play the same role as the neighbor of Liverpool. Their contract with Nike was only 25 million pounds a year, even lower than the sponsorship agreement between Liverpool and new century.

It seems that in addition to the League champion's results gap, spurs should also learn from Chelsea in business.

Sponsorship of the Premier League Jersey brand in the new season TOP10

In terms of chest advertising, the sponsorship income of the Premier League has doubled 3 times in the past 7 years, reaching a new high of 281 million pounds.

In these brilliant advertisements, Gambling company has become the mainstream of 9 sponsorship teams, although the football association has stopped working with all gambling sponsors last season.

The other Premiership teams also have advertising funds in financial, aviation, automobile, insurance and other industries.

At the moment, the top of the list of top advertising sponsors is Manchester United, and Chevrolet of the United States will pay the sponsorship fee of the Red Devils 47 million in the new season.

The second is still Chelsea. The sponsorship of Japanese Yokohama tires is 40 million pounds a year.

Manchester City and Tottenham are tied for third. They will receive 35 million of their sponsorship income from Edie Harder airlines and China's AIA.

When it comes to China's gold boss, the domestic enterprises that appear on the chest of the Premier League team in the new season include Newcastle league's paradise Fun88 gambling, Swansea's music investment gambling, and the West Palm wich's palm ecosystem.

Coincidentally, there are only 4 advertising sponsors from the United Kingdom in the new season. They are Liverpool Standard Chartered Bank, virgin media in Southampton, Bet365 gambling in Storck city and Pu Hui foreign exchange in Waterford.

In the past, the league's official logo was printed on the left side of the Premier League Jersey and the right side sleeve was printed by the official sponsor of the league, Barclays Bank.

It was not until last season that when the title contract between the Premier League and Barclays Bank expired, the British Football Association approved that each team could add an advertisement position to the right cuff of the Jersey.

So in the new season, sleeve advertising has also become part of the contention of the Premier League shirt sponsorship.

Overview of Premiership Jersey sponsorship in the new season

Up to now, half of the Premier League teams have identified their own sleeves.

Manchester City pioneered the sponsorship agreement with the Korean Nike tire 7 million pounds a year, becoming the first Premier League team to sign the sleeves advertising sponsorship.

In the London derby at the bird's nest, Chelsea also appeared for the first time in a brand-new jersey with a sleeve patronage. His sponsor is just the product of the League tire which sells Yokohama tires under the chest.

Liverpool finalized the cooperation with The Western Union Company before the opening of the Premier League, but the Red Army's dead men did not buy it because the advertisement destroyed their classic Jersey in visual sense.

In other Premier League giants, Manchester United have revealed that they will reach a sponsorship agreement with the famous dating software Tinder, which will bring the sponsorship fee of 12 million pounds a year to the Red Devils, higher than that of other Premier League teams.

In other words, once the cooperation with Tinder is finalized, the red devils will dominate the Premier League in sports sponsorship, chest advertising and sleeve sponsorship.

It is worth mentioning that the English version of the Premier League's sleeve advertisement will again appear in China's All Football.

In fact, as early as July this year's Premier League Asian Cup, know the emperor has become the exclusive sponsor of Crystal Palace shirt, and now the two sides are deeply cooperative through the way of sleeve sponsorship.

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