Buyers Are Changing The Strength Of The Industry.

Emerging sea buyers are reinvent people's views on this business. They move around the world like ants move around, sending all kinds of merchandise back to China.

Buyer Ma Ting thinks that buyers like them don't need to cheat. This industry relies on fans to survive. Once counterfeiting can't last long, moreover, the cost of counterfeiting illegal products abroad is too high.

In addition to foreign ports, there are more and more different modes of buying platforms in China. There are specialties that specialize in fashion and specialize in novelty products. Each development has its own characteristics.

In the future, these platforms may compete fiercely for buyers.

Niu Ge is a native of Shanghai. He graduated from UCLA (University of California, Losangeles branch). He came to the United States with his parents in 2002 and completed his studies from undergraduate to biochemistry doctor in 10 years.

Before he became a full-time buyer, he was there.

University teaching, take time to do purchasing.

Because he is a doctor of Biochemistry, many people find him to buy health care products.

But what he buys most is not health products, but all kinds of famous brand bags.

At that time, his brother had already started the purchasing business in Germany and the United States.

With the advantages of geography, Niu GE has accumulated a lot of customers without much effort.

At that time, there was no buyer platform like oceanic wharf, and the orders were mainly based on WeChat, which was broadcast in the circle of friends during the weekend.

It is more true that cattle and cattle do shopping.

The mode of purchasing by WeChat is almost the second stage of online purchasing. The earlier purchase is mainly focused on small shops on Taobao platform.

They will put a picture of a country's hot selling goods in the shop, and then look for local students or relatives or friends to purchase after the order is placed.

But these two ways have a common feature, they want to send goods back to China from abroad, or to save freight by using LCL and returning home, or to purchase a certain amount of direct mail delivery such as DHL, federal and so on, otherwise they will have to pay high price postage.

Niu Ge is lucky.

In his 3 years of purchasing, it happened to be domestic.

From start to full speed development process.

There are more and more people like Buffalo, who have changed from using spare time to help people buy and buy things to become full-time buyers who live there. Behind them, domestic companies have begun to build credibility and sales platform. Customers are no longer friends circles, but people who are willing to buy offshore goods in China.

Niu Ge made a live purchasing agent on the ocean wharf for the first time, which lasted for 8 hours without any time to go to the toilet. The commodity had been robbed in less than 3 minutes.

But he could only squatter on the side of Ortles and pick up orders on the shelves.

The strong consumer purchasing power in China was unexpected, especially in black Friday, which Americans even rush to buy.

Due to inadequate preparation, the year before last, the black five oxen paused for a night and didn't get much cheap stuff, which was 10% cheaper than usual. This is also a discount that ordinary Americans or half of the tourists can enjoy.

After a year's precipitation, he has established a good relationship with the sales of counters. The brand discount products with limited basic goods can know the style and quantity in one to two days in advance, so that they can be targeted for panic buying and deployment.

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To get enough good goods, we need more people to fight together.

Despite hard work, sales and profits before and after black five in 2014 were enough to feed him for half a year.

You know, sales in the US retail sector every year from November to January will almost account for 90% of annual sales.

By buying on behalf of the company, Niu Ge also met with more purchasing agents all over the United States. Sometimes people would fly to meet to sweep goods or meet together.

There are many different types of purchasing agents. Although many students are academically oriented, the main force is mainly housewives. They have stable incomes in their families, such as husbands doing IT jobs, and the other half buying shopping simply.

Another part will take the purchase as a business, start a company, build logistics, do trade.

In the eyes of cattle and cattle, buying and selling is, in the final analysis, a kind of trade that exports the difference between China and the United States from the United States to China and sells it to consumers who are in need.

Only the development of the Internet has made such a self-employed person like Niu Ge also have capital to trade.

He believes that with the standardization of a series of links, such as online shopping and customs duties, the purchasing agency will only get more and more popular.

However, there are also some people who can't keep up because of fierce competition. To earn more money, they should not only have strong market contacts and intelligence networks, but also have to set eyes and spell wisdom.

We need to know which season is best to sell, which things are cheaper in China, but cheaper in the United States, and what are good things that are likely to be popular in the future.

In addition, you have to learn how to secretly take photos in the store, not to be blacklisted by businesses.

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In addition to these wits, buyers need to have a good body.

Usually, one day is the purchase of cattle.

At 7 in the morning, watch more mobile phones, return to customer service messages, hand over, check what needs to be purchased.

After breakfast, take a dog and pack it till noon.

Simply eat lunch and go out to deliver around 1.

After arriving at the logistics warehouse, move the box out of the shipment and finish it in half an hour.

Then, to go to the mall to replenish the goods, almost buy home until 6 p.m.

After school, she went to another store to pick up goods, take pictures, and go to new stores until she closed at 9.

After dinner, I get home at 10 in the evening. My girlfriend is responsible for sorting out the goods, returning messages, and broadcasting live. He makes accounts, looks at fashion forums and so on.

Then continue packing at around 12, and usually go to bed around 2.

Busy every day, open your eyes and your eyes are watching your cell phone.

Though busy and tired, he will travel with his girlfriend whenever he has time.

His plan is that when his girlfriend graduates, she will take over as a buyer and return to university teaching.

Another buyer, Tony 2014, resigned from the IT engineer's work and set up his buyer's brand on the ocean pier with his girlfriend Corrina, who studied in accounting in the United States. He was the buyer of the U. S. station purchase scale and had her own team.

Last year they also participated in black five's live broadcast, but I didn't expect this year to be so crazy.

From the first day of black five, the order volume quickly broke through one million, at least 3 times more than last year, refreshing their single day sales record since they bought the buyer.

On the other hand, the buyer keeps messages while directing the domestic customer service reply, while checking the inventory of the warehouse at any time and sorting out the list of goods to be replenished.

Their two hands were red and swollen because they kept packing, but the piled up goods were waiting for them to deliver, and they stopped at all.

A month ago, Tony had already begun to prepare, but still busy, sales, procurement, delivery, all links linked.

Tony and his girlfriend planned to get married and have children this year. They decided to postpone the plan again and again, so that they could concentrate more on black five.

They first rented a small warehouse near Boston, and then increased their domestic customer service personnel, overseas warehouse management and packaging staff, but insisted on purchasing themselves.

Tony and Corrina can only borrow money everywhere because they need a lot of money for stocking. They have almost borrowed all the relatives and friends from home and abroad, and finally got nearly ten million of their loans.

From the harvest of black five, Tony felt that the cost was worth it.

Three days before the live broadcast, the goods ready for black five were sold out.

Chinese consumers' familiarity and acceptability of overseas products far exceed the expectations of Tony, and the demand for more niche and emotional brands and commodities is growing.

During the black five period, they deliberately launched some popular fashion brands in the United States, such as Canada Goose's down jacket, Stuart Weitzman boots, Franco Moschino, 3.1 Phillip Lim bags, and so on.

Like the best Canada Goose down jacket, the unit price is over 5000 yuan.

Some buyers want to purchase some brands and styles, which gives Tony their confidence that their buyer's business is at a new starting point: the level of consumption and awareness of domestic consumers has not only stayed in some traditional second-line brands, but also made stronger brands for the most fashionable and cutting-edge brands.

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With the change of consumption demand, there has been a great change in purchasing demand.

Tony said that in the Taobao era, purchasing agents basically stayed on the volume of explosive products with low unit prices, and the homogenization of commodities was more serious. Now buyers need to have a distinctive consumption concept, a more skilled business base, and a keen sense of fashion.

Tony and Corrina also travel to different cities every year, like Niu Ge.

In addition to sightseeing, they will also take a look at the local market, find some special products, and meet local salesmen.

The more the sales and regional managers know, the more likely they are to purchase goods at low cost.

For example, many brands are coming before black five.

Most of the products have enough stock, so buyers need to start stocking this time.

The difference in consumption tax among different states leads to different discounts. A Ferragamo classic bow tie flat shoes can be taken at a minimum of 199 dollars in New York, but the discount price in the duty-free state is generally 299 dollars, and it is 300 dollars without discount.

If it is in other states, it will pay a consumption tax ranging from 6% to 15%.

The difference between buyers' ability is that they can get the most popular products at the "best" discount through their accumulated channels and connections.

However, buyers' ability is on the one hand, and the bottom line that can get the discount from the manager is from the large demand of domestic customers.

Some American sales in order to facilitate contact with buyers, specially downloaded WeChat plus friends, Tony feels that every time they chat with them on WeChat, there is a sense of Chinese Internet changing the world.

Looking back on his resignation and entrepreneurship as a buyer, Tony's parents strongly opposed it. He did not understand why he gave up the work and stable life of American big companies and plunge into an industry that did not seem very clear at that time.

In the eyes of such elders, "do not do business" is precisely the symbol of Tony's personality and courage to change.

The dream is to open a boutique in Boston, and now this dream has begun to take shape.

The realization of these buyers dreams largely depends on the brutal growth of purchasing agents and the rapid expansion of cross-border electricity providers.

The traditional purchasing agent, which has made many people enjoy the pleasure of overseas shopping in advance, is encountering a crisis of confidence because of the counterfeiting industry chain, tax evasion, false marketing, speculation and so on.