Shenzhen'S Underwear Industry Has A "Gathering Power" To Lead The Global Fashion Trend.

China international underwear culture week, from May 7th to 9th, will be staged in Shenzhen Convention and Exhibition Center.

Wang Liming, chief engineer of the Ministry of industry and commerce, vice mayor Chen Biao of Shenzhen Municipal People's government and President Wang Tian Kai of China Textile Industry Federation attended the opening ceremony.

Li Fang, adoring, Wacoal, and menden, from the forefront of underwear brands in China, internationally renowned fabric companies, and high-end underwear giant show and international underwear super model competition, add color to the fashion capital of Shenzhen.

Asia Pacific largest underwear Exhibition

For exactly ten years.

From the original 5000 square meters to the current 58000 square meters, the scale has become the largest underwear exhibition in the Asia Pacific region, second only to Paris, France.

Last year, SIUF was approved by the Ministry of Commerce and upgraded to the national brand exhibition. It successfully joined the ranks of the world underwear exhibition. In the same period, it was supported by the important brand exhibition of the Ministry of Commerce.

There are 4 pavilions in this exhibition.

Hall 1 has a brand exhibition, academies, media, competition works, international designer District, hall 5 as a dynamic publishing hall, 6 hall as the brand hall, 9 as an accessory, and a mechanical equipment hall.

Large scale, high grade, attracting more well-known enterprises to Shenzhen to seek business opportunities.

There are nearly 500 exhibitors.

Among them, four brands, such as Ann Li Fang, adoring, Wacoal, and MNF, are the four major industry giants of Virginia, urban beauty, env and Ke Wei Kou.

This is also a demonstration of the whole industry chain.

At this exhibition, besides the bra, swimsuit, fabric and other upstream and downstream industry chain enterprises, the whole exhibition is full of sense of hierarchy.

Famous brand,

The temptation of Divina, Mousika, the design of Brady, Choi Ting, and the variety of colors increased the exhibition area on the SIUF2015'underwear exhibition. A group of new brands of the industry, such as Danner, myo, enticement code, Miao Ting, V21, speed molding, love for eve, first secret honey, AI Meng Yi Si, Qing Qing cottage and so on, injected new colors and vitality into the exhibition.

It is worth mentioning that domestic industrial clusters are also participating in the exhibition. The industrial cluster of underwear industry cluster in South China Sea, Zhongshan Xiaolan chamber of Commerce, Chen shop bra Association, Changle lace branch and other industrial clusters have been exhibiting.

The international flavor is more intense.

Underwear industry, international big coffee, gathered in Shenzhen.

Zhang Fengwei, Secretary General of Shenzhen underwear industry association, said that the world's top creative marketing master, former D&G chief designer Manlio Carta, French famous brand designer Stella Cadenta, Italy famous designer Livia Meldolesi and other foreign masters came to the scene.

This year, the underwear exhibition has added 300 square meters of overseas independent designer plate, focusing on the original works from independent designers in Holland, France, Italy, Columbia, Japan, Hongkong and other countries and regions.

Nearly 20 famous designers form a glittering landscape. This not only creates new bridges for domestic brands, but also speeds up pformation and upgrading. It also provides a platform for foreign designers to enter China.

The international brand is more concerned about Shenzhen.

Victoria's Secret chief designer Nathalie Martinet is the first judge of the finals of the third China international underwear creative design competition of "charming Oriental" for the first time, making Shenzhen international brand underwear exhibition full of international flavor.

International flavor is more obvious.

First tier brands or trade associations from France, India, the United States, Italy, Hongkong and other countries came to the exhibition to enhance the international influence of the exhibition.

International fabric trader, Carvico, Eurojercey and PTSPT, the international lingerie brand management company INPR VET has led a series of international brands: the two leading brands of Chantelle, Passionata, the most prestigious luxury underwear brand AUBADE of France's top underwear group CHANTELLE GROUP, and the representative styles of lingerie brands, such as the European style of erotic style, the Spanish fashion vogue and so on.

During the exhibition, there will be more than 50 thousand professional buyers from both home and abroad.

Leading fashion trend in underwear industry

Shenzhen underwear exhibition has become the vane of leading the industry fashion.

This exhibition is the first time that China's top underwear brands such as Ann Li Fang, Adam, Wacoal, and MNI van are gathered together for the first time.

The "Four Heavenly Kings" are also exhibiting at the same time, and voice in the fashion trend indicates that Shenzhen international brand underwear exhibition has become an important platform for leading the industry, because only top exhibitions can attract the eyeballs of big brands.

Many shows show underwear fashion.

Love occupies the opening show, while Ann Li Fang pushes the swimsuit show, Manifen enjoys the closing ceremony, while Wacoal goes to battle with the old and new brands.

The beauty of fashion attracts global attention.

During the exhibition, the SIUF2015 international underwear supermodel draft finals, one of the largest and most influential global fashion show in the underwear industry, was held at Hall 5 of Shenzhen Convention and Exhibition Center. 32 underwear models from all over the world launched a beautiful and fashionable competition on fashion T stage.

Not only that, but because of the influence of Shenzhen international brand underwear exhibition, it has attracted the important international underwear exhibition such as France and Paris to take the initiative to seek cooperation, and invites Chinese brands to attend international top exhibitions.

Shenzhen underwear industry erupts "gathering power"

Of course, there is a lot of reasons behind the success of an exhibition gathering strength.

But what is important is the industrial environment in which the exhibition is located.

From the perspective of industrial environment, we can see a complete industrial foundation.

Underwear is one of the nine dominant fashion industries in Shenzhen.

There are nearly 400 underwear enterprises in Shenzhen, with an annual output of 600 million kinds of underwear. The output value is nearly 40 billion yuan, accounting for 15% of the country's total, accounting for 1/3 of Guangdong. The domestic market share of the first-line brand is more than 50%, forming a relatively perfect industrial system. A number of well-known bone and dry enterprises at home and abroad have emerged and become an important base for underwear and fashion in the whole country and even in the world.

From the perspective of policy environment, Shenzhen is very supportive of the pformation and upgrading of traditional industries such as underwear. Every year, special funds are given to various kinds of support.

At present, Shenzhen underwear and clothing, watches and clocks, gold jewelry and other industries together become a fashion industry, representing the direction of the pformation and upgrading of traditional industries.

Shenzhen underwear, leading China, and heading for the international stage.

At present, Shenzhen brand lingerie tour has already been rolled out in important cities throughout the country, and some local brands have also established their own sales channels in Europe and the United States.

Related activities

Many large-scale events deserve our attention, including the two great events: the golden belly Award -- SIUF China underwear industry annual awards ceremony, the "royal road" award ceremony - 2014-2015SIUF China underwear industry channel annual award ceremony.

Three events: SIUF2015 international underwear supermodel draft finals, 2015 "charming Oriental" Third China international underwear creative design competition finals, 2015 "Snow Fairy" Third China home furnishings cultural and creative design competition finals.

The five Forum: "the power of change" -- China Underwear Industry Development Summit Forum, China bamboo fiber industry innovation and Development Summit Forum, "design fashion" - China underwear design fashion trend forum, "underwear pformation in the mobile Internet Era" - the first China underwear industry Internet Conference, "post wave" - China underwear channel forum.