Tmall'S New Rule: Managing Merchants To Curry Favor With Customers

In 2015,

It seems that the role is changing from "managing businessmen" to "pleasing consumers".

Yesterday, Tmall announced the launch of the new service standard in 2015 to launch the consumer experience upgrading plan.

The new service standard will aim at different measures at both ends of consumers and businesses.

Wang Yulei, President of Tmall, said that the essence of the future electricity supplier is to return to the consumer experience. Tmall will try to change the vertical market, member level services and after sales protection in 2015.

The demand for goods and services in different vertical industries is quite different.

Taking the makeup category as an example, Wang Yulei said Tmall is trying "allergy protection", that is, consumers who have allergies after using cosmetics.

For the fragile products of home furnishings, Tmall tries to provide "damaged replacement" to solve the time cost of commodity replacement by way of direct replacement.

In terms of member services, Tmall will provide layered and personalized services to consumers, and provide a variety of channels to meet their needs according to user characteristics.

Beijing Business Daily reporter recently found that Tmall is already in.

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Flagship stores and other stores tried to "hide the volume".

A generation of Tmall operators said that once the measure was implemented in a large scale, it would be fatal to the "brush scaler".