Orders Of "Professional Wear" In Chongqing Have Lost Tens Of Billions Every Year

Every year in Chongqing Business Suits The demand is as high as about 18 billion yuan, of which more than 10 billion yuan of orders have been snatched by foreign enterprises. Due to the fact that local professional wear manufacturers can hardly get orders, Chongqing has become the largest professional wear OEM processing base in southwest China.

10 billion professional wear orders are lost every year

Before the start of school, Zhang Minshu, chairman of Chongqing Litai Clothing (Group) Co., Ltd., handed over the 3800 sets of school uniforms that had just been completed to the ordering enterprises in Fujian. The 3800 school uniforms are the orders of Nanping Middle School. Chongqing Litai Clothing also participated in the bidding at the beginning, but the orders were taken away by Fujian enterprises and handed over to Chongqing Litai Clothing for processing.

In the field of professional clothing in Chongqing, similar embarrassment occurs almost every day.

Introduction of Zhang Minshu, the whole city Occupation clothing The annual demand is about 18 billion yuan, and the share of local professional clothing enterprises in Chongqing is only 10% - 15%. Nearly 90% of professional clothing orders (about 10 billion yuan) are lost to other places. After receiving the order, about 40% of these foreign enterprises returned to Chongqing for production and processing.

The big order of 10 million yuan can hardly be won

According to the statistics of the municipal professional clothing association, professional clothing has risen since the early 1980s and now accounts for half of the total clothing sales.

In the main city and the suburbs of our city, there are more than 480 enterprises integrating the whole industrial chain of professional clothing design, production and sales, more than 200 professional clothing processing enterprises, more than 200 professional clothing surface accessories enterprises, and it is estimated that there are more than 1000 professional clothing enterprises in the whole city in addition to the district/county professional clothing sector.

Zhang Minshu said that these more than 1000 professional clothing enterprises in Chongqing are relatively small and have no brand awareness. Many enterprises rely on their old customers, and the market has not expanded. When they receive orders from other places, they haggle with each other, forming vicious competition. "Many large orders require that the registered capital of bidding enterprises should be more than 10 million yuan, and the number of orders received by enterprises should reach a certain amount. Most professional clothing enterprises in Chongqing cannot meet the requirements, and it is difficult to receive large orders from systems such as oil, aviation, electricity, public transportation, etc., so they have to do OEM for enterprises in other places."

Thousands of professional wear enterprises should join hands

Cheng Qifei, executive chairman of Chongqing Professional Clothing Association, said that the design of professional clothing is not inferior to fashion, and the corporate culture, age structure, cultural level, overall effect of wearing, and whether the color matching is consistent with the industry should be considered. However, once the style is determined and the change is relatively small, the production will be relatively stable and the production volume will be relatively large, which is very suitable for concentrating the entire industrial chain in one place.

In coastal areas, professional clothes are often made together. There is a village in Fujian, where the whole village is making school uniforms. Some people take orders specially, some people customize buttons, zippers, fabrics, some people design specially, some people produce and so on. "A village has become a large factory, greatly reducing costs."

All kinds of professional clothes in Chongqing market

Price: 80-160 yuan

Dressed people: students in primary and secondary schools

Fabric: mainly cotton

Personal Tailor

Price: more than 5000 yuan

Dressed people: usually business owners

Fabric: High grade fabrics , some of which are handmade

Occupation clothing

Price: 300-800 yuan, mainly about 500 yuan

Dressed people: office, light rail, sales building, etiquette lady, etc

Fabric: including wool

Professional frock

Price: 80-120 yuan

Dressed people: working clothes, medical staff, workers, sales personnel, law enforcement personnel, etc

Fabric: cotton and chemical fiber

Aviation clothing

Price: 2000-3000 yuan

Dressed people: airline stewardesses, flight attendants, captains, etc

Fabric: pay attention to the process, the fabric requirements are relatively high