Can Fast Fashion Save Real Business?

< p > with the entry of H&M, the eastern section of pedestrian street has become the most concentrated area of fast fashion brands. The international brands ZARA, UNIQLO, GAP and FOREVER21 are all gathered together, and are all in the form of big stores or flagship stores. The local Metersbonwe is the exclusive building of Santa Fe, which is adjacent to these international brands; along the pedestrian street to the west, near Century Square, there are flagship stores of Giordano and Baleno.

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< p > interview, many consumers told reporters: Although most of the fast fashion brands in the eastern section of the pedestrian street have online stores, the rich products and spacious fitting environment of flagship stores are no experience for online shops.

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< p > for example, the Nanjing building of the FOREVER21 flagship store, "a href=" //www.sjfzxm.com/news/index_c.asp "> Nanjing" /a "East Road Henan Middle Road, is formerly known as the" Fu Fu Fu mansion ". It has also changed its signboards many times before, but its performance has not been ideal, but after the FOREVER21 has been stationed, the building has been out of the mire quickly.

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< p > and Metersbonwe's Santa Fe building, formerly known as the "Bermuda" of walking street, has also improved after introducing the flagship store.

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< p > < a href= > //www.sjfzxm.com/news/index_c.asp > fast fashion > /a > is a double-edged sword. This time, a href= //www.sjfzxm.com/news/index_c.asp > H&M > /a can help the East China Sea merchants to take off the hat of "Bermuda"?

"P H&M" brand responsible person said that as a historical building, the original Donghai merchants are very distinctive in architecture. The combination of fashion brands and historical buildings is a kind of spectacle in itself; the flow of Nanjing east road itself, plus the surrounding fashion brands, forms a pattern of competitive relationship and mutual support, which is conducive to attracting consumers.

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< p > however, the bustle of H&M does not mean that the new Yuet Hui can succeed at one stroke.

Reporters noted that in the "Yuet Hui" square on the north side directly facing the pedestrian street shops are mainly occupied by H&M and ZARA, popular.

But the shops on the south side of the square are deserted, and many brands are scarce.

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< p > industry analysis shows that the fast fashion brand is willing to enter, it is a good appearance to see "Yue Hui". However, with the fast fashion finishing the good face, other stores inside will encounter more challenges.

Therefore, fast fashion is a double-edged sword.

The analyst pointed out that "Yuet Hui" needs careful assessment of the format of other shops, otherwise it is difficult to share the passenger flow brought by fast fashion.

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