More And More International Fashion Brands Pour Into The Australian Market.

< p > > International a href= "//www.sjfzxm.com/news/index_f.asp" > fast fashion brand < /a > influx to Australia, the price is turning over the British and American regions. Recently, a survey released by global information company shows that more and more international fashion brands are pouring into the Australian market, which are expensive and even more than the British and American regions.

It is understood that the prices of international fast fashion brands such as GAP, ZARA and Topshop in Australian outlets are much higher than those of online retailers. This is mainly due to the high cost of logistics.

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< p > according to the survey, Australian consumers spend more than 35% of their products on international fashion brands such as GAP, ZARA and Topshop than consumers in other countries.

Online a href= "//www.sjfzxm.com/news/index_s.asp" retailer /a /a ASOS is popular in Australia, but on this website, Australian consumers need to spend more money on certain goods than consumers in Britain or the United States.

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< p > take the American brand GAP as an example. The price of this brand of men's basic T-shirt purchased by consumers in Melbourne stores is 24.95 Australian dollars, which is only 16 Australian dollars on the official website of the United Kingdom, with a difference of 36%.

In a Topshop store in Melbourne, Australia, a short T-shirt is priced at 26 Australian dollars, which is 28% more expensive than the British store's 18.60 Australian dollar.

For Zara, the price of a printed sleeveless T-shirt at the Burke Street store in Melbourne is 29.95 Australian dollars, while the price on the US website is only 22 Australian dollars, and the difference is about 26%.

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< p > these international retailers say that the high cost of freight and labor cost is the cause of the price difference.

"Usually the brand has a standard price, but almost all brands will carefully consider the factors such as tariffs, local taxes, local operating costs and product costs, so as to decide their regional prices.

In Australia, because of the high logistics cost, the brand can only be sold at a higher price than other regions. "

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"The price of Topshop in Australia has always been higher than that of online stores," said a spokesman for P Topshop. "This is due to the higher cost of local taxes and express delivery.

However, we can only do so for the latest Topshop products can be launched globally.

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< p > although the a href= "//www.sjfzxm.com/news/index_f.asp" > ZARA < /a > brand failed to comment, Deutsche Bank analysts said ZARA's profit margin in Australia last year was 66.7%, 7% higher than that of its parent company, mainly because the price of the company's goods in Australia was higher than that in other countries.

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< p > it is reported that logistics costs mainly include tolls, entrance fees and pportation costs.

Australia has a high price in these respects.

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