"Hongli Rong Da": Seize Market Opportunities And Create Clothing Dreamworks

< p > in recent years, the growing brand of Chinese clothing has attracted more and more attention from the industry.

In the domestic clothing market, many new brands are growing with the development of the economy in a high speed way, and a number of growth brands from a href= "http://sjfzxm.com/news/index_s.asp" and "fuming fashion city" /a have begun to bloom. "Hongli Rong Da H.L.R.D" is one of them. The brand is committed to leading the Chinese women's wear "a href=" http://sjfzxm.com/news/index_s.asp "fashion" /a trend, strong design and research and development strength to create the front position of Chinese women's fashion, keen market sense to make the product style more close to life, and the design method of unconventional style has injected fashionable fashion elements.

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< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201404/16/20140416041110_sj.JPG "/" < < > >

< p > < strong > "Hongli Rong Da H.L.R.D" brand founder Lin Shaoqing < /strong > /p >

< p > it is understood that "Hongli Rong Da H.L.R.D" has been rooted in the rich people for more than ten years. At the end of last month, it went to Beijing to win the honor of "2014 China's clothing growth brand". At the same time, it won the title of "civilized and trustworthy household" issued by Fu Min fashion city.

Lin Shaoqing, the founder of the brand, is a self-made man from Zhanjiang, Guangdong.

Because she had a strong interest in the clothing industry, she encountered difficulties even though she encountered great difficulties.

It was this indomitable struggle that made her dream in her beautiful clothing career and successfully built a fashion dream workshop.

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< p > < strong > seize the passenger flow opportunities and invest in the rich people "embrace" < /strong > /p >

< p > Lin Shaoqing told the rich media reporter that in 1996, she opened a women's clothing store in Zhanjiang's hometown. She often ran to the wholesale clothing market in the Pearl River Delta region in order to get a good source of goods.

By chance, when she came to Humen Fumin fashion city, she found that there were tens of thousands of new clothes listed on the market every day, the varieties were extremely rich and varied, and the products were quick to bring forth the new, and more than 90% of the merchants were pre shop and factory type business models. The price of the products had a great advantage over other wholesale clothing markets.

At that time, there were many buyers and overseas businessmen coming to pick up goods every day.

And the goods she sold in Fu Min fashion city sells well in Zhanjiang.

She averages about two trips a week from Zhanjiang to Fu Min fashion city. Since then, she has become indissoluble with rich people.

After 8 years of clothing shopping, she gradually found that the market of Fumin fashion city was very good in terms of cohesion and popularity in the market, as well as in the hardware and software facilities of the market.

In particular, the fuming fashion city adopts spiral sloping passageway, from underground to 5 floors, with a drop of two meters per 100 meters, and a stable slope. The stalls selling goods can be dragged from the ground to the 5 floor. The design of the humanized procurement channel has greatly facilitating purchasers and operators.

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< p > in the clothing market of fuming fashion city, which contains enormous business opportunities, the daily traffic volume of hundreds of thousands of people has stimulated Lin's entrepreneurial desire to enter here.

Lin Shaoqing felt like: "such a big volume of traffic, what business can't be done?" at that time, she suddenly felt the opportunity to start investing in the "embrace" of the rich people, from "a href=" http://sjfzxm.com/news/index_s.asp "> clothing > /a > to buy goods wholesale to the wholesale of clothing.

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< p > < strong > "Hongli Rong Da H.L.R.D" product exhibition < /strong > /p >

< p > < strong > seize market opportunities under the garment factory < /strong > /p >

From P to clothing wholesale, it is not for Lin Shaoqing to do something in a rush, but a thought that has been brewing for many years in the bottom of my heart.

In 2003, after taking a stall from her family in Fu Min fashion city, Lin Xiao Qing also sought cooperation with several processing plants. In the same year, she founded the brand of Hongli Rong Da H.L.R.D, which opened her fashion career.

Because of the limited funds at that time, she took a relatively partial berth in Fu Min fashion city, which did not affect her product sales. Relying on the good brand effect and powerful radiation force of the rich people, her product sales rose sharply. Even before the faithful customers who worked with her in Zhanjiang for many years, she learned that Lin Shaoqing had followed her to come and continue to cooperate with her after she opened the stalls in Fumin fashion city, which made Lin Shaoqing more energetic to run and develop.

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In the early days of P, Lin Shaoqing was personally responsible for product research and development, including screening and checking of fabrics, all of which were her own efforts to ensure product quality.

According to Lin Shaoqing recalls, in the first year of her business, her products were in short supply. In order to catch up with the goods quickly and strictly control the quality, she worked overtime with the workers every day and stayed up until 1 or 2 o'clock in the morning.

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< p > opportunities always surround Lin Shaoqing. At that time, she worked with her for one year. Because of the urgent pfer of objective factors, Lin Shaoqing thought it was a good opportunity.

During the year when she worked with the processing factory, she observed that the workers, pattern masters and supervisor in the factory were very conscientious in their work. They had a strong sense of responsibility. They took the factory as their home. All these worries of Lin Shaoqing were eliminated. At that time, she was very confident to make the factory bigger and stronger, so she decided to dispose of the garment factory.

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< p > when the reporter asked if he was hesitant and out of date when he came from Zhanjiang to Humen to start her business, Lin Shaoqing told reporters that she would not hesitate to see what was right. She was a prepared person.

Before the success of the venture, the stalls in Zhanjiang will continue to be retained, entrusted to the care of the little sister, and they want to make a difference. Of course, they also consider that if they fail, there will be a reserve force, which is her way to win.

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< p > < strong > master is carefully measuring the size of clothing < /strong > /p >

< p > < strong > seize the opportunity of the electricity supplier to expand the road of the electricity supplier < /strong > /p >

< p > in recent years, the fast rising e-commerce mode is bringing a new round of development opportunities to the garment industry in Humen.

A large number of powerful clothing business platform is supporting the rapid development of Humen garment enterprises.

Some small and medium-sized local garment enterprises with their own brands have also been adjusting their development models in recent years.

"Hongli Rong Da" brand is also aiming at this trend, following this electricity supplier boom to seize the opportunity and expand the way of electric business.

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< p > Lin Shaoqing told reporters that as early as 2012, the team she formed had already begun to grope on Taobao, and now she has been supplying goods in Daying women's clothing city.

In order to make more high-end products, she redeveloped a women's clothing brand last year to specialize in e-commerce, and successfully registered the flagship store of Tmall, which is expected to be approved this year.

Lin Shaoqing's brother has rich experience in the operation of the electricity supplier industry, so she gave the whole business to the younger brother, and plans to make full use of the electricity supplier in the second half of this year to further spread the online market.

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< p > < strong > located in the south of the third floor of Fumin fashion city, No. 3206, "Hongli Rong Da H.L.R.D" exclusive shop < /strong > /p >

< p > to see how to look at the platform for enriching the people, Lin Shaoqing told reporters that the management of Fumin fashion city has been well done. Leaders of rich people often go out with businessmen, learn from other market operation experience, high-end brand idea, touch the popular elements, and absorb a lot of nutrients for the growth of their brands.

For the future development of "Hongli Rong Da H.L.R.D", Lin Shaoqing said that creating a brand is the only way and the trend of the times. At present, she hopes to stabilize the source of tourists and continue to maintain a smooth pition. When the time is ripe, it will make full efforts to promote brand growth.

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