Foreign Textile Enterprises Rush To The Domestic Market

Affected by the financial crisis, the demand for the international market has been greatly reduced. Facing the severe export situation, Weifang's foreign trade textile enterprises have adjusted their development strategy, while doing well in export sales, and actively expanding domestic sales to cope with the challenges of the financial crisis.

Shandong Qian Rong Home Textile Co., Ltd. is a professional household textile enterprise in Weifang. Its products are exported to more than 80 countries and regions such as the US and Europe. This year, due to the impact of the global financial crisis, the demand for the international market has decreased, which has brought unprecedented difficulties to the development of the entire textile industry.

In July 1-10, the export of thousand banyan home textiles was 118 billion 900 million US dollars, down 14 from the same period last year.

9%.

In the face of the grim situation, thousands of Ru home textiles are taking positive measures to continuously improve the quality of products and management level, strive for customers and export products well. At the same time, the board of directors adjusts the development strategy of enterprises in a timely manner, and puts forward the strategic policy of completing the "two straddling" in the next two to three years, namely, achieving the leap from the traditional low value-added products to high-tech and high value-added products; from domestic sales to 10%, to both internal and external markets, and to the internal and external sales.

Through the realization of the "two straps", we will facilitate the pformation of the company, eliminate operational risks and embark on the road of sustained and healthy development.

The result of strategic adjustment is that by the end of October, the sales revenue of the domestic market of the thousand Yung home textiles increased by 50% over the same period last year, and the loss of levees inside the levees ensured the smooth development of the company's operations.

The Department of foreign trade and economic cooperation expects that the growth of textile and garment exports in the city will drop by more than 10 percentage points next year, due to the decline in international market demand, the change in the RMB exchange rate and the intensification of competition among neighboring countries.

In this situation, like thousands of banyan home textiles, many textile and garment enterprises in Weifang are trying their best to maintain their exports while keeping their eyes on the domestic market. The whole industry is quietly reshuffling.