Clothing Industry Commonly Used Means Of Promotion Means

< p > > a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > competition among industries is not only manifested in clothing varieties, clothing quality, clothing prices and sales services, but also in information dissemination and clothing sales promotion means. In the past, the concept of "wine is not afraid of alley" has not been able to keep up with the times. The new concept of "good goods must be sold regularly" has been gradually accepted by people. Commercial enterprises should not only have good quality and cheap clothes, but also be good at developing a series of clothing sales promotion activities. Under such market conditions, clothing stores, which are still in an important position in the consumer goods market, are actively seeking the way of survival and development, constantly improving marketing and promotional strategies and ways, and striving to expand clothing sales, and have achieved remarkable results. < /p >
< p > modern marketing not only requires clothing stores to provide marketable clothing, make attractive prices, make the target customers easy to get the clothes they need, but also control their image in the market, design and disseminate information about the appearance, characteristics, shopping conditions and benefits brought to the target customers, and constantly communicate with the existing and potential consumers. Clothing stores take effective forms and means to publicize the clothing and labor services provided by enterprises to consumers and users, so as to stimulate buying motivation and behavior, promote sales and improve market share, that is, clothing sales promotion. The main means of clothing sales promotion are as follows: < /p >
< p > < strong > business promotion < /strong > < /p >
< p > business promotion is a clothing sales promotion method that clothing stores can take to bring direct benefits to consumers in order to stimulate consumers' purchase in the process of clothing sales. There are mainly discounts, bonus discounts, reduced sales, vouchers, discount cards, credit sales, membership, on-site production and so on. < /p >
< p > < strong > service promotion < /strong > < /p >
< p > service promotion is a way to expand and promote clothing sales activities by constantly providing consumers more services to meet the needs of consumers. A good service promotion project can not only promote clothing sales, but also provide a good image for the clothing store in front of the public. There are mainly TV shopping, telephone shopping, night time shopping, storage, customer service, clothing quality identification, pre service training, free delivery, children's paradise and fast food restaurants. < /p >
< p > < strong > cultural promotion > /strong > /p >
< p > cultural promotion is a promotional activity that a clothing store takes various cultures as a link to create business atmosphere and attract consumers to buy. Cultural promotion is one of the important means of clothing sales promotion in China's clothing stores. It is embodied in the following aspects: creating a cultural atmosphere, cultural image, cultural characteristics, cultural market making, and cultural public relations. There are mainly fellowships, cultural squares, corporate culture seminars, art shows, film festivals, cultural and art lectures, etc. < /p >
< p > < strong > advertising promotion < /strong > < /p >
< p > advertising promotion is a kind of activity that clothing store disseminate clothing store information, promote clothing sales and set up the image of clothing store by advertising media. There are various media advertisements, shop advertisements and so on. Store advertising is an important part of clothing stores to attract customers. Good store advertising can make clothing attract consumers' attention, make consumers purchase desire, and bring clothes home. < /p >
< p > < strong > personnel promotion < /strong > < /p >
< p > sales promotion is a fashion promotion method for clothing store staff to introduce clothing to potential customers and persuade them to buy clothes to achieve the purpose of selling clothes. It is a face-to-face communication between promoters and consumers. It mainly includes clothing shopping guide, sales display, sample trial, exhibition and so on. < /p >
< p > clothing store in actual marketing activities, not every Clothing promotion means should be used. According to the clothing store itself, sales clothing characteristics, the characteristics of the target customers, the characteristics of competitors, festivals, seasons, and the impact on sales and profits, choose the appropriate clothing sales promotion methods, and organically combine to produce the best results. < /p >