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In The Recession, The Clothing Industry Is Fully Competitive And More Intense.

2013/7/22 22:37:00 34

Ding Shizhong family: 8 billion 227 million yuan / Anta sports; Ding Shizhong age: 42 years old / place of origin: Jinjiang, Fujian / Duty: Chief Executive Officer, chairman of the board of directors, President / company headquarters: Fujian Quanzhou city / industry: < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank" href= "_blank" > clothing > < > / shareholding ratio: holding 61.23% equity / shareholder status of Anta Sports: actual controller.
 Anta international holds 57.41% stake in Anta sports. Ding Shizhong, Ding Shijia and Wang Wenmo hold Anta sports 41.44%, 40.84% and 11.41% respectively. In addition, Ding Shizhong holds a 0.26% stake in Anta sports through ShineWell, and Ding Shijia owns 0.04% of Anta sports through TalentTrend. Together with Wang Wen Mo's 11.41% stake. 
 above all, the Ding Shizhong family holds 61.23% stake in Anta sports. According to the market value of July 5, 2013, the value of wealth is 8 billion 227 million yuan, ranking 71 in the Chinese family wealth list. Anta is a typical family business, which is not uncommon in Jinjiang textile "a target=" _blank "href=" //www.sjfzxm.com/ "dress" /a "rich. 
When p was 17 years old, Ding Shizhong took 10 thousand yuan and 600 pairs of "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a to his father to sell in Beijing. In 1994, he came back to Jinjiang with 200 thousand yuan earned, and joined Anta, founded by father-in-law Ding Siren. 
From P to 1994, Ding Si Nen registered Anta Fujian and Anta China respectively to manufacture and sell sports shoes. Between 2000 and 2002, Ding Siren injected about 14000000 into Anta Fujian in the name of Anta enterprises. Ding Shizhong first served as director of Anta Fujian and has been president of Anta China since 2000. 
In P April 2002, a company called Jinjiang Shi Fa became a shareholder of Anta Fujian by investing 30 million yuan in production equipment and related assets, holding 60% of its shares. Jinjiang Shi Fa is the Ding Shizhong family's 100% holding family business, Ding Shizhong's father holds 60% shares, the Ding Shizhong two brothers and their wives each hold the average 10% shares. 
Less than a month after P, Ding thought he spanferred the beneficial rights and interests of Anta Fujian and Anta China to Ding Shizhong without compensation. On the same day, Jinjiang Shifa all shareholders spanferred the beneficial interest of Jinjiang Shifa to the Ding Shizhong without compensation. Ding Shizhong became the only beneficial owner of Anta Fujian and Anta China. 
When p became Anta's controller, Ding Shizhong stepped up the pace of expansion. In 2006, Ding Shizhong registered Anta Changting and Anta Xiamen. During this year, Anta established its Shanghai frontline through its wholly-owned Affiliated Companies investment in Xiamen, engaging in the retail business of selling Adidas, Reebok and Kappa brand sports apparel. The rising performance of Anta has ushered in the market's bell. In July 2007, Anta listed in Hongkong, and its stock price rose more than 40% on the first day, which made Ding Shizhong and his family members with a 75% stake in the company more than 13 billion Hong Kong dollars. 
 according to the 3000 China family wealth list released in 2011, the Ding Shizhong family accounted for 69.03% of Anta sports, ranking twenty-sixth in total assets of 19 billion 445 million yuan, while in 2012 the proportion of Ding Shizhong family holdings remained unchanged and assets were reduced to 9 billion 274 million yuan. 
 although Anta is co founded by the Ding Shizhong family, Ding Shizhong believes that the family management and the family management of enterprises are two concepts. The family management is in an enterprise, and different members are in charge of different departments. The family business is a holding company of the family, such as Li Jiacheng and Terry Gou's enterprises, their enterprises highly reflect the professionalization of management. 
Ding Shizhong P is working to build Anta into a more professional and internationalized company. Before that, Ding Shizhong's cousin and elder brother were chief executives and directors and vice presidents of the company. The reason is that their identity and company systematization, professionalization, internationalization process and management will have some contradictions. 
 as a Chinese sports clothing brand cooperating with the Olympic Organizing Committee for many years, Ding Shizhong's ambition can be seen. His goal is to become "China's double first": Sales first, brand first. 
 but Ding Shizhong knows that he has not yet achieved this goal. He may have won the competition in stages, but the long-term win is full of challenges. 
 especially when the economy is in recession and the clothing industry is fully competitive and more intense, Anta is in a perilous situation whether it is Lining's large number of stores or his colleagues who are trapped in inventory. The unsatisfactory performance of Anta in 2012 is a warning. 
 facing the complex competition pattern of clothing, Ding Shizhong decided to optimize all forms of retail channels and improve operational efficiency. According to the 2012 Anta earnings report, we will continue to carefully handle future orders and retailers' open shop plans. At the end of 2013, Anta estimated that the total number of Anta stores, including sporting life and children's sporting goods stores, was 7500-7600 and 950-1000 respectively. 
 "becoming a leader in the sports industry" has always been the vision of Ding Shizhong. Whether it can be realized or not, it will take time to test it.