The Service Consumption Of Large And Medium-Sized Cities Will Become The Focus Of The Next Round Of Expanding Consumption.

< p > China's Ministry of Commerce issued a report on the 4 day. Last year, China's retail industry realized an added value of 1 trillion and 900 billion yuan, creating an increase of nearly 1/10 in the third industry and contributing about 5.9% to GDP growth.

However, because the consumption rate of Chinese residents is still relatively low, the retail industry still faces many problems, such as thin profits and relatively small contribution to value added, and will speed up pformation and upgrading in the future.

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Yao Jian, spokesman of China's Ministry of Commerce, said that with the implementation of China's expanding domestic demand and the pformation of the economic development mode and the accelerated pace of the development of the service industry, the retail industry has made considerable progress and has become an important force in promoting economic and social development. P

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< p > Yao Jian said: "in the past five years, the total retail sales of social consumer goods grew at an average annual rate of 16.3%. The scale increased from 10 trillion and 800 billion in 2008 to 21 trillion yuan in 2012, which has nearly doubled, and the sales volume has reached the second place in the world."

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"P". In recent years, various types of retail industry in China have been further diversified. While the traditional department stores have accelerated the restructuring, the large shopping centers, professional stores, franchised stores and chain supermarkets have developed rapidly, and the potential of convenience stores and warehouse stores has also been shown preliminarily.

Especially with the accelerated application of information technology in the business field, it has effectively promoted the upgrading of the modernization level of the retail industry.

Data show that last year, the number of B2C, C2C and other retail business models in China was nearly 2.5, representing an increase of 2 over the previous year.

Wang Desheng, deputy director of the Department of circulation development of the Ministry of Commerce, said that in order to cope with fierce competition, more and more Chinese traditional retail enterprises have also accelerated the expansion of online retail business, and have intensified their operation on online channels.

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< p > Wang Desheng said: "entity retail and network will merge and develop, and complementary advantages will become an option for the development of retail enterprises.

Traditional retail enterprises will accelerate the expansion of online retail business.

Some enterprises will build their own websites, some mergers and acquisitions to enter and occupy the network market, and more will take the combination of online and offline to gain new competitive advantages.

For online retail, it will also pay more attention to the needs of publicity and display and consumer experience based on the original advantages.

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Wang P said that in the short span of five years, the scale of online shopping pactions in China has risen from 130 billion yuan to 1 trillion and 310 billion yuan last year, an increase of more than 9 times.

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< p > the Ministry of Commerce report also pointed out that China's retail industry is developing rapidly, but it also faces rapid growth in rent and human costs, and low contribution rate to the economy.

Data show that last year, China's final consumption expenditure accounted for 49.2% of GDP, and the household consumption rate was at a low level both in terms of economic development needs and the level of developed countries in the world.

The total retail sales of social consumer goods increased by 14.3%, and the goal of achieving an average annual growth rate of 15% in 12th Five-Year is still faced with arduous tasks.

Yao Jian said that consumption is the difficulty and key point of expanding domestic demand, and is also the greatest potential of China's sustainable economic development. In the future, consumption growth can be further promoted from three aspects.

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< p > Yao Jian said: "the first is to further expand the consumption of commodities through the development of urbanization and the integration of urban and rural areas; in the second aspect, we must further promote the upgrading and upgrading of consumer goods through product innovation and green development; in third aspects, with the development of the national economy, the consumption of services, especially the services of large and medium-sized cities, will become the focus of the next round of expanding consumption."

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