The Future Trend Of Textile Research And Development: Implementing Product Innovation And Integrating Resource Advantages

< p > recently, "fashion innovation and superiority reengineering" < a href= "//www.sjfzxm.com/" target= "_blank" > textile < /a > Industry Summit Forum held in Shishi. Li Binhong, director of the national textile product development center, analyzed the current market situation and demand characteristics of textile industry from the change of consumption trend, and made a deep analysis and explanation on how to integrate resources and how to build an orderly innovation system mode, so as to analyze the trend of textile research and development in the future: implementing product innovation strategy and integrating the resource advantages of industrial chain. < /p >
< p > < strong > explore demand positioning market and price < /strong > /p >
< p > French brand Decathlon, after entering China, subdivided the product categories from fashion outdoor a href= "//www.sjfzxm.com/" target= "_blank" > clothing "/a" products to specialized domestic clothing such as horsemanship supplies and hunting equipment, so as to maximize the high functionality of outdoor products so as to attract the largest number of consumers. At the same time, in terms of price positioning, we need to explore the demand psychology of consumers at different levels, and divide the price of different color labels, such as blue and orange, and so on. < /p >
< p > "when the sportswear began to show the trend of fashion and leisure, Decathlon quickly entered and occupied the market with these two steps. Let's take running as an example. Enterprises should think: who is running? What do runners need? Think about these problems before we can find the right direction. Taking a successful clothing brand as an example, Li Binhong suggests that textile enterprises should explore the needs of consumers in depth. < /p >
< p > especially in the era of fast fashion, the order of textile fabrics starts to show a trend of small batch and multi variety. The weakening of the superiority of large-scale production has a certain impact on the profits of enterprises. In this regard, Li Binhong believes that textile enterprises to survive in the era of meager profits, we should get rid of the price war, from the needs of consumers, with distinctive personality products to attract target customers. < /p >
< p > "the core of improving product competitiveness lies in constantly creating customer value, that is, finding customer needs, fully using and effectively configuring various production factors, developing a product to meet this demand, and manufacturing and marketing at reasonable cost. In the final analysis, the construction of product competitiveness has two basic aspects: first, integrate resources, obtain comprehensive competitive advantages, build structured product development organization and process; secondly, focus on products and cultivate customer demand oriented product design capabilities, both are indispensable. Li Binhong said that textile enterprises should organically integrate all aspects of product planning, design, production, marketing and so on, starting with customer demand and finally solving customer problems. < /p >
< p > < strong > whole industry collaborative innovation < /strong > /p >
< p > at the Shanghai international accessories exhibition in October this year, the Quanzhou textile and textile enterprise launched a series of innovative functional products, covering products such as Shexing silk, cold transfer printing technology, cold resistant and flame retardant fabrics. Fashion, function, ecology and environment friendly become the key elements of Quanzhou textile product design. < /p >
< p > this development direction has been recognized by Li Binhong. She said that the development direction of textile materials is that consumers are increasingly paying attention to the basic demands of quality and fashion, continue to focus on product functionality, and highlight product ecology, and emphasize the recycling of resources. < /p >
< p > "the style of garments will not change greatly. More changes will be made in the use of new fabrics, dyeing and finishing technology. This requires cooperation between the upstream and downstream of the textile and garment industry chain. " Li Binhong said that in the future, domestic clothing brands will gradually change the homogenization of suppliers and the status of product homogenization, and jointly develop products with the upstream enterprises, share risks and share interests. < /p >
< p > therefore, it is the trend of the future development of textile and garment industry to integrate large global resources and carry out large-scale collaborative innovation in the whole industry chain. < /p >
< p > "the future textile enterprise will extend from product manufacturing to product design, extending from single product to composite product, extending from independent processing to manufacturing circle." This also means that textile enterprises will exist in the form of "headquarters + base + outsourcing + loose partners + professional institutions". Li Binhong introduced the transformation of the three major business models that may emerge in the textile industry in the future: from the era of the enterprise to the customer era, looking for effective demand, trying to segment the market as much as possible, upgrading the content of creative design in the product, transforming from the individual era to the team age, relying on the a href= "//www.sjfzxm.com/" target= "_blank" > designer "/a" > synergy innovation, forming time advantage and cost efficiency; changing from the age of the brand to the brand age, from a single new variety of market competition, to the positioning of enterprises, and the series of products of the enterprise culture to form the brand competition transformation. < /p >