Run In CHIC: A Double Innovation Of Mode And Art

Clothing comes from life, from the humanities, and meticulously to an accessory, it also carries the inheritance of brand culture, value and design creativity, showing brand personality and appeal.

Asia's largest and influential

Run Chi is the first time to appear on the CHIC. In the E7 hall, the booth is not very large. In the words of Huang Jiayao, the architect of Ateliers Jean Nouvel, Nouvel said, "the booth is very small, but the heart of run is very big."

Run the exhibition of the exhibition space, it is designed by him.

Jean Nouvel architects have been using

Chen Songming, general manager of run Chi, said that this exhibition was a heavy attack and invited French designer to design the booth space. In order to cooperate with the "ART" Accessirues Rapid Transit mode, the traditional industry of excipient industry was upgraded to high technology industry. It was also regarded as an art creation, with new operation mode, pulling the accessories industry chain, realizing industrial development and pformation and upgrading.

The concept of "ART" runs through the whole enterprise culture and work concept, embodied in the products, office environment, booth style and so on, and finally sublimated into brand personality.

Similarly, this has become the first impression of designer Huang Jiayao on run Chi, which inspired design inspiration.

In the run of R & D clothing packaging R & D center, designer Huang Jiayao took the first element of the space design concept of Ligne, the meaning of French "line".

Line is a vector element, different from points and planes. It has the character of movement and advancement, and indicates a dynamic change.

The whole space design originated from a line of Deleuze (French philosopher Gil Deleuze), an abstract line and an extraterritorial line.

It is not a single line determined by two points, but a line of geometric meaning between the points of wrinkles and torsional points outside the territory.

It arises from the "internal tension of movement", which is essentially a change.

And the line's non restraint, folds, twists and twists also have plasticity, which derives the characteristics of "Transit" in Accessirues Rapid Transit.

Moreover, its essence: change, speed and strength seem to be a metaphor for the pformation of the "ART" mode into industrial power, which indicates that the process of achieving brand growth by means of technology, culture and art.

From the overall space effect of the booth, the designers pursue the concise and powerful form and full connotation. The lines are graceful and soft, seemingly calm and peaceful, but imply power.

The processing of space is not simply a container, but a stage for the display of art and brand growth.

Look at the exhibition, look at the products, see the concept and look at the development. The "crossing" China International Clothing and Accessories Fair (CHIC2012) will be closed on March 29th.