House Economy Era &Nbsp; &Nbsp; Shoe And Clothing Enterprises' Countermeasures

At present, the pace of urban work is accelerating. Many white-collar workers do not have free time to go shopping, so a huge "home" economy.

What is the housing economy? As the name implies, it is a new economic mode of home shopping and activities such as Internet shopping.

Compared with the traditional economic mode, it has the characteristics of low cost and high efficiency, and has become the new favorite of the information age.

It is just like the sunshine otaku, the trend leader Jay Chou, singing the rhythms of urban online white-collar life.

Because most of the housing economy is related to the network channel, and the shoes and clothing products are an important component of the economic consumption of the house, then the network channel will undoubtedly become the most convenient way to buy shoes and clothing products.

Therefore, the footwear industry can rely on the market characteristics of the "home economy" to implement its own brand marketing, or through e-commerce propaganda platform or community website or micro-blog and other media to achieve.

For example, domestic brands.

In addition, they have launched the group buying activities that are echoed with the market through their own official website, and have opened a series of flagship stores and online professional stores on the shopping web, opening up the so-called large shopping websites directly, and thus bringing about the sales performance of the bandits.

Judging from the situation, more and more shoe and clothing enterprises begin to build their own brand marketing value around the "house economy" of consumers. At the same time, more and more shoes and clothing enterprises with physical stores have begun to establish corresponding network sales channels outside the traditional channels.

But in a comprehensive way, we can easily find that the Chinese shoe and clothing industry is now on the rise of waves of online marketing, and the scale is becoming bigger and bigger, and the forms are becoming more and more abundant. This undoubtedly adds a new vitality to the prevailing "home" economy.