Shoes And Clothing Industry To Promote The "Century Singles Day" Promotional Activities

In November 11, 2011, there were six "one", which were called "100 years" by netizens. Singles Day " Businessmen who are not happy are ready to welcome this rare event. Promotion Opportunity.

There's still a time away from the festival. Tmall The promotional advertisements have been spread over the Internet and even seen on billboards of bus stops. It is understood that the promotion involves home decoration, home textiles, clothing, shoes and other categories, all the products will be playing double "11" Carnival logo.

Recently, I log in to Taobao, and I saw the carnival of online shopping. In the advertisement of "50 percent off single products", click on the classification page of shoes and clothing, besides promotional shoes, there are few promotional information related to festivals. Is it true that some shoe and garment manufacturers only want to watch on this promotion?

Nowadays, more and more festivals culture has made people's consumption demand more and more. Diversification However, this kind of "price promotion war" has gradually made consumers form a "sales promotion" consumption concept. Netizens ridicule as "not shopping on holidays", though exaggerated, it does reflect the public's consumption psychology. The promotion of products and sales volume by holidays is undisputable, but they are only interested in price competition. Low prices attract consumption and finally get profits. They are only low-level means of market competition. Festivals have holiday characteristics. Why not launch products with holiday characteristics to attract consumers' attention?

Footwear manufacturers can launch shoes and clothing products with holiday characteristics or simply change the packaging design of shoes and clothing products according to specific festivals. They can also introduce some simple DIY methods of shoes and clothing products, which are combined with the introduction of festival culture knowledge, so that they can form different advantages from others and form differential competition, which can achieve considerable sales performance and create their own. Brand culture 。

There is no doubt that Thanksgiving, new year's day, Christmas... It seems that businesses can't finish the "festival promotion war", but this promotion is not just a price promotion, but also a holiday promotion and a differentiated competition.