Fast Fashion Brand!

Designer

ZARA has nearly 400 designers. These designers are typically flying trapeze. They often fly through various fashion conferences or enter various fashion venues. Usually, the latest designs of some top brands have just been put on the counter, and ZARA will soon release the fashion that is very similar to those designs. This way of design ensures that ZARA keeps pace with fashion trends. It is reported that in Europe, every year, ZARA will pay tens of millions of euros to the top brands for infringement penalties. ZARA did not give up this design pattern. Obviously, the profit earned from it is much higher than that of a fine. ZARA spends huge sums to design its own sensitive supply chain. Production base in Spain, only the most basic style of 20 clothing production in low cost areas such as Asia. ZARA has set up 20 highly automated dyeing and cutting centers, and has outsourced human intensive work to 500 small factories or even family workshops around the world. The logistics system linking these 20 dyeing and cutting centers with surrounding small factories is a must. At the 200 mile production base in Spain, there are 20 cloth cutting and dyeing centers and 500 foundry terminal factories. ZARA hollows up the 200 miles of underground and sets up the underground conveyor network. Every day, according to the new order, the most fashionable fabric is delivered to the terminal plant on time, ensuring the overall leading time requirement. The construction of such a production base requires billions of euros in investment. Many brands of clothing want to imitate ZARA, but they do not have such a huge investment base. Finished garments are guaranteed to arrive in Europe within two days, while for the US and Japanese markets, ZARA even uses air to speed up the cost. This kind of mass production thinking makes ZARA brand ride. 　

ZARA stores only store stores, which is ZARA's windows and eyes, not franchising. Stores sell orders two times a week, which reduces the need to discount inventory and reduce inventory costs. The style updates faster and adds freshness, attracting consumers to keep patronizing. Quickly updating the items in the store also ensures that they can meet customers' tastes and thus can be sold. Now there are only two stores in Hongkong and Shanghai. Many Chinese women are looking forward to the opening of Beijing stores so that they can enjoy the fashion and welfare brought by ZARA as soon as possible. 　

"Few varieties and large batches" are the sky of traditional manufacturing industry. In the "long tail market", "small quantity" is a popular business mode. With its sensitive supply chain, ZARA has created a new model for the long tail market. 　

China is a big and powerful country in clothing, but it has no reputation for the world, but it is just a large number of foundry bases, and has become a microcosm of the "world factory". Compared to the construction of ZARA sensitive supply chain, our "world factory" is dwarfed. The wealth mode of a country determines the competitiveness of a country in the future. When European beauty chose to focus on educational capital, industrial capital and financial capital, the global distribution trend of resources was controlled, while poor Chinese chose the real estate wealth mode, and the result was increasingly reduced to a profit machine for multinational corporations.

Brand story

In 2005, it was only the first time that Interbrand published the world's best brand list of ZARA released by the Interbrand. It ranked behind Adidas in 2006, with a brand value of $4 billion 235 million.

Every store manager of ZARA owns a specially customized PDA. Through this networking PDA, they can place orders directly to the headquarters, and headquarters can directly grasp the sales situation of each store, and the store manager can also communicate with headquarters product manager in time. In this way, ZARA can accomplish design, production and delivery within 15 days. The Harvard Business Review says that ZARA has established a communication supply chain different from traditional industries, and this is the supply chain that helped ZARA complete its 15 day myth.

In ZARA, you can always find new products and offer them in limited supply. Most of these goods will be placed on special shelves. This temporary break strategy is too bold in many people's eyes. But think about the popularity of all limited supply commodities in the market. What people need is not products but "difference" and "uniqueness". ZARA's temporary discounting is satisfying people's mentality. ZARA has become a "unique" spokesperson because of this subversive practice.

You will never be dressed like anyone else.

If the clerk gives you a wrinkled dress, don't be surprised. Maybe this dress came from Spain just overnight. With the latest style of clothing, you can put an end to the "bump" phenomenon. Think about it. This is the privilege that only stars can enjoy. All these can make ZARA believers simply care whether they are wrinkled.