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China Wind Casual Shoes, New York Fashion Trend Exhibition

2010/8/6 10:14:00 96

Held in New York this year.

Gym shoes

At the autumn trend exhibition, there are at least four brands with Chinese origin to show their casual canvas shoes, including brands such as Huili, Shu long and emancipation.

These brands have some very similar characteristics: they are all Chinese style canvas styles, and they are used in production.

Rubber vulcanization

The technology, many of which have upgraded their materials, followed their unique inspiration, and used some of the proceeds from the sale for charity purposes.

There are, of course, slight differences between them.

In recent years, sports shoes have been far from exaggerated performance, and consumers also hope that they look low-key.

From an aesthetic point of view, these Chinese brands show anonymity, just as everyone looks alike.

Besides, what consumers want to express is that they are citizens of the world, not sportsmen.

These are China with rich historical stories.

Traditional brand

Canvas shoes are meeting the demands of European and American customers.

Supplement:

A meeting recently held in Hu Zhiming city announced Italy's sponsorship plan for small and medium enterprises, and leather and footwear companies will benefit from it.

The SME cluster development plan has been supported by the Italy government, and has been jointly coordinated by the United Nations Industrial Development Organization (UNIDO) and the planning investment department's enterprise development agency.

FrancescoRusso, chief technology adviser of the program, said that the 3 million euro project focused on improving the competitiveness of Vietnamese enterprises through far-reaching technical assistance programs, focusing on the main weaknesses of Vietnamese enterprises, such as design and marketing capabilities, product and processing development, technology, quality inspection, and management and technical capabilities.

The objectives of the programme also include fostering business partnerships in enterprises and alliances in Vietnam and Italy.

Three industries, namely leather and footwear, clothing and textiles, wood processing and furniture, have been selected by UNIDO as the industry to develop and promote industrial coordination in the next two years.

Russo adds that every SME has the same weakness.

That is, they lack enough resources to compete in the international market in terms of scale, skills, technology, R & D, marketing information and financing.

However, if SMEs can be integrated together and collectively competitive, they can help SMEs participate in competition and integrate with the market. At present, they have not yet achieved such capability.

Design, quality, marketing and expertise constitute the advantages of SMEs in Italy. Discount rates and easy access to Asian markets are seen as advantages of Vietnam's SMEs.

If we combine the strengths of two small and medium-sized enterprises in Vietnam and Italy, we can improve their competitiveness in the international market.