Shoe Companies Are Blowing Up Cartoon Style.

Recently, in the field of cartoon application, CONVERSE is winning the top with its strong and pressing posture.

Recently, CONVERSE recently released Dr. Seuss x Converse Chuck Taylor series canvas shoes.

This series is a new design of CONVERSE's salute to the famous American children's reader writer and cartoon artist Dr. Seuss. The canvas shoe pattern is taken from the classic role of comic book of Dr. Seuss.

This series of

From this, we can see the intention of CONVERSE to build up its brand and customer orientation with such a keynote. It is easy to get consumers' sense of identity and borrow them.

In addition to the publicity effect of the international famous brands, the Quanzhou enterprises' action of embedding the cartoon image into the product frequently appears.

It is understood that a few days ago, the general manager of Fujian PEAK Group Co., Ltd. Xu Zhihua said, "the company launched" Pi Pi "and" cocoa "two cartoon ants, as mascots, will be launched in the Internet and online games and other platforms.

In the future, we will also consider the use of online games and cartoons, comic books and other platforms for promotion.

Meanwhile, XTEP, another sports brand in Quanzhou, has worked with Disney to win all the cartoon images of Disney, including Mickey Mouse and Donald Duck, and so on. The right of use in the mainland of China includes sports shoes, sportswear, hats and other sporting goods.

XTEP is in charge of the research, production and sales of Disney brand products, and the Disney side focuses on product quality supervision.

The use of cartoon images in the two adult sports products sector has begun to increase. We have seen that they rapidly expand their brand market share, and combine the characteristics of cartoon images to create a distinctive brand culture.

It is true that more footwear and apparel industries are moving towards animation marketing, which is becoming a trend for adults.