Keeping The Fashion Fresh And Keeping Fidelity La Natsu Bell Heavy Blow Against Internet Infringement

Recently, domestic

The fast fashion clothing brand La Natsu Bell officially launched the investigation and evidence collection of Taobao's infringing businesses.

Public data from Alibaba showed that despite the fact that La Natsu Bell had not set up an official flagship store in Tmall in 2013, its sales on Taobao had exceeded 300 million yuan, and those businesses illegally sold La Natsu Bell's products and embezzled their products without obtaining official authorization from La Natsu Bell. Jean La Natsu Bell suffered huge losses.

Because many of these businesses are from non normal channels, their products

And after-sale services are unprotected, so that the rights and interests of consumers are likely to be infringed, but they can not protect their interests through official channels.

In order to safeguard its own brand image and protect the rights and interests of consumers, La Natsu Bell formally settled in Tmall in August 9, 2014, and investigated the legal liability of the infringers in a variety of ways such as third party rights protection and judicial channels.

La Natsu Bell was founded in 1998 and owns 8 brands including La Chapelle, Candie 's, 7.Modifier and so on.

By the end of 2013, La Natsu Bell had broken through 5000 self operated stores in the country, with sales exceeding 7 billion yuan, leading the industry.

In recent years, La Natsu Bell has expanded rapidly online. At the same time, the number of merchants selling fake and shoddy products online under the official banner of La Natsu Bell has also increased rapidly.

As a result, La Natsu Bell has received more and more attention, and its official flagship store has only been opened for 8 days.

The amount is one million yuan.

Searching for "La Natsu Bell" on Taobao before going online, the search results are basically unauthorized stores; after 3 days of on-line search, the same keyword is searched, and the top 3 are all La Natsu Bell's official flagship stores.

This confirms that La Natsu Bell has the same brand influence on the line. On the other hand, it also shows that consumers are more inclined to purchase La Natsu Bell products with better quality and service through official channels.

In this regard, La Natsu Bell, senior executive vice president Hu Gang said: "as the leading brand of the fashion industry, La Natsu Bell has been committed to providing consumers with fast fashion, cost-effective products, whether offline or online, we all hope to provide consumers with the same quality products and services through their own efforts.

Combating network infringement is also based on this goal.